B. BEST QUOTES:

        "An essential aspect of creativity is not being afraid to fail." 
                                                                                                       -          Dr Edwin Land 
        "Success is going from failure to failure with no loss of enthusiasm." 
                                                                                                       -          Winston Churchill 
        "Imagination is more important than knowledge." 
                                                                                                       -      Albert Einstein 
        "The man who gets the most satisfactory result is not always the man with the
         brilliant single mind, but rather the man who can best co-ordinate the brains and
         talents of his associates."
                                                                                                      -      W. Alton Jones
        "However beautiful the strategy, you should occasionally look at the results."
                                                                                                      -      Sir Winston Churchill
        "Perpetual devotion to what a man calls his business, is only to be sustained by
         perpetual neglect of many other things."
                                                                                                      -      Robert Louis Stevenson
        "The person who figures out how to harness the collective genius of his or her
         organization is going to blow the competition away."    
                                                                                                      -      Walter Wriston
        "Be everywhere, do everything, and never fail to astonish the customer."
                                                                                                      -      Macy's Motto
        "Think like a wise man but communicate in the language of the people."
                                                                                                      -      William Butler Yeats
        "If everyone is thinking alike, then no one is thinking."
                                                                                                      -       Benjamin Franklin
        "Success comes from good judgement. Good judgement comes from experience.
         Experience comes from bad judgement."
                                                                                                      -       Arthur Jones
        "You may never know what results come from your action. But if you do nothing,
         there will be no result."                                                                    
                                                                                                      -       Mahatma Ghandi
        "Success is going from failure to failure with no loss of enthusiasm."
                                                                                                      -       Winston Churchill
        "An essential aspect of creativity is not being afraid to fail."-       Dr. Edwin Land

        "Imagination is more important than knowledge."               -        Albert Einstein

        "If you're trying to persuade people to do something, or buy something, it seems
         to me you should use their language, the language in which they think."
                                                                                                      -         David Ogilvy
        "The secret of all effective originality in advertising is not the creation of new and
          tricky words and pictures, but one of putting familiar words and pictures into new
         relationships."                                                                     -         Leo Burnett

        "Be it furniture, clothes, or health care, many industries today are marketing nothing
          more than commodities -- no more, no less. What will make the difference in the
          long run is the care and feeding of customers."                -         Michael Mescon

         "What helps luck is a habit of watching for opportunities, of having a patient but
          restless mind, of sacrificing one's ease or vanity, or uniting a love of detail to
          foresight, and of passing through hard times bravely and cheerfully."
                                                                                                            -         Victor Cherbuliez
         'There are so many new things to be learned, so many interesting people around us,
          so forget yourself.'                                                             -          Henry Miller

 A.  RATINGS OF BOOKS REVIEWED:
        (from 1 to 5)                                                 

    * Creative ideas vs. traditional ones
    * Practicality in real world vs. just fantasy                            
    * Easy to read vs. technical jargons
    * Enough meat for money's worth
    * Interesting layout

"The 10-Day MBA" by Steven Silbiger
July Piatkus (Publishers) Limited
Paperback 357 pages, HK$208
Rating: **

Who is the author?

     He is someone who has gone through a MBA training himself.

What's so interesting about the book?

     It has presented a synopsis of all the formulae of the nine MBA disciplines:

                            - Marketing
                            - Ethics
                            - Accounting
                            - Organizational Behaviour
                            - Quantitative Analysis
                            - Finance
                            - Economics
                            - Strategy

What's so uninteresting about the book?

     It is meant to be a workbook for prospective MBA students or a reference for business executives, which might be too heavy for ordinary readers.

What's more needs to be done?

     Preferably with more case studies included as well.

"Maverick!" by Ricardo Semler
Arrow Books Limited
Paperback 321 pages, HK$91.40
Rating: ****

Who is the author?

     He is the boss of a Brazilian company called Semco, pioneering many radical management practices which are unheard of in this part of the world, yet they were so successful that Semler was elected Business Leader of the Year in 1990.

What's so interesting about the book?

                o Workers filled out questionnaires about their own bosses
               o Workers chose and evaluated their colleagues for promotion   
               o Workers set their own pay
               o Everyone has access to the company accounts
               o All internal walls were pulled down
               o A minimum of meetings, memos and approvals
               o No one is indispensable - no accumulating of vacation days
               o Suggestion box
               o Casual work clothes
               o (and many more, read the book yourself!)

What's so uninteresting about the book?

       Nil, because it is both funny and true.

What's more needs to be done?

       Nil, because it is a real life story.

"The Frontiers of Management" by Rosabeth M. Kanter
Harvard Business School Press
Hardcover 285 pages, HK$328
Rating: *****

Who is the author?

     She has been Professor of Business Administration since 1986 and serving as Editor of the Harvard Business Review from 1989 to 1992.

What's so interesting about the book?

      o Discerning result for each a